Tom Raftery has kindly condensed Robert Scoble's missive on his employer's need to make changes. Here's what Scoble wants: -A guaranteed Terabyte of Internet-based storage space for EVERYTHING and for EVERYONE running Windows in the world. -Buy every [Microsoft] employee a top-of-the-line Dell machine with dual monitors running Windows Vista. And do it now. -Change employee behavior through public compensation change …
If Concept Is King, Process Must Be Prince
I used to work for a Creative Director at a big agency who would say, "Process will save your ass." He would send junior paper shufflers scurrying whenever they asked for something outside of the agency's established process for such things. It seemed harsh at the time, but I understood the need for it. Since then, I've worked for agencies with less formal processes in place, a fact that makes me long for the rigid …
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From Screen To Screen
The New York Times details the movement of one key executive from TV to the web. I have a feeling we're going to see many more such migrations in the coming years. The New York Times Company has appointed Vivian Schiller, senior vice president for television and video at the paper, to the position of senior vice president and general manager of The New York Times on the Web. Ms. Schiller, 44, will manage the …
Orlando Office Withers
According to Lewis Lazare, Cramer-Krasselt has shrunk its Orlando operation from 30 to 3, after the loss of Winn-Dixie. The grocer recently filed for bankruptcy. Lazare says C-K executives are now helping the office's only other principal client, Florida Power & Light, find another ad agency. …
Money Finds Its Way To Wiki
Internet Brands, Inc, a leading operator of media and e-commerce sites for "large ticket" consumer purchases, today announced the acquisition of Wikitravel and World66, two leading community travel guides of up-to-date, traveler-focused content. The sites are growing exponentially, collectively attracting more than 2 million visits per month, more than triple a year ago. Both websites utilize wiki-based …
Modern Day Dinosaurs Still Have Time To Adapt
Grant McCracken is sure there is an "anthropology of decline" that documents the symptomatology of regime transition. In fact, he keeps a simple typology on cardboard in his wallet....to make it easier to identity institutions in their last days. Stage 1. Benign neglect In the early days of regime transition, the incumbent (aka New York Times, Wall Street Journal) treats the new challenger (aka bloggers) with a …
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Is P&G Getting Emotional With Its Ads?
From BusinessWeek: To find a new message for Tide, P&G tried a twist on the traditional focus group. Instead of gathering women in a room, Tide managers and strategists from Saatchi & Saatchi spent two weeks in the field talking to women in Kansas City, Mo., and Charlotte, N.C. They followed women as they shopped and ran errands and sat in on bull sessions "to hear them dish about their lives," says Wanda Pogue, a …
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Magazines Poised For Unprecedented Growth, For Sure
Though much of the Freudian cannon has been debunked, some of his vocabulary still rings true, and if nothing else, provides handy explanations for otherwise inexplicable comments such as this one from Nina Link, president of the Magazine Publishers of America. Nina Link responded to Merrill Lynch's report that the Internet will take in more advertising dollars in 2006 than magazines by saying, "The people who report …
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