According to Lewis Lazare, Corona Extra will, for the 22nd consecutive year, sponsor the Jimmy Buffett concert tour. …
Niche Marketer Wants To Appeal To Broader Base
New York Magazine asked Miuccia Prada some questions. Here's one: Q. What is it about your brand that attracts people? A. [Sighs] Yes, it’s difficult to answer. You have some customers who are customers because they understand when you do something clever. For others, the brand is just a brand. It’s just the name—who cares what you do. The two exist together. And when you do things now, you have to do things that …
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Explorer Users Have $1 Bounty On Their Heads
Info World reports that a group of self-titled "political activists" in Massachusetts has started an aggressive campaign to get browser users to switch from Microsoft Corp.'s Internet Explorer to Mozilla Corp.'s Firefox. The group offers Web-site owners scripting technology that will detect if a visitor is running IE. If so, an alert will appear directing them to download Firefox either to view the site better or at …
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A BattleCry For Billings
According to the New York Times, Teen Mania Ministries, a Christian youth organization devoted to steering teenagers away from drugs, alcohol and premarital sex came knocking on Tocquigny's door. "We anticipated that there might be some cons," said Skip Dampier, a partner and creative director at the agency. "And we knew that not everyone at the agency would want to work on this business." But despite its …
Effen Outdoor
Lewis Lazare is giving credit to Steffan Postaer's place. Oh my. Is the world spinning on a new axis? It done good. The corpse that was Euro RSCG/Chicago now is showing an award-winning streak. The agency was one of 18 Obie Award winners -- and the only one from Chicago -- at Tuesday night's gala awards dinners at the Marriott Desert Springs Resort & Spa. The Obies have been handed out annually by the Outdoor …
Can Online Ads Be Measured Like TV?
Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about this whole Interweb thing to reach deeper into their …
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Radotude
As predicted by Carl LaFong, CA is out with their profile of tda advertising and design. The May/June issue in mailboxes now. Mathew Porter's profile of the shop is mostly about the two partners--Thomas Dooley and Jonathan Schoenberg--and their dynamic. I like this piece from the article: For whatever they really are, admen or mountain enthusiasts posing as admen, one thing is certain: these guys will not be creating …
Joined A Cult Lately?
Here's a great example of what happens when we use the term "customer evangelism" too liberally. A packaged goods marketer takes it literally and creates a veritable cult for white teeth-loving gum chewers. [via Church of the Customer] …