Effen Outdoor

Lewis Lazare is giving credit to Steffan Postaer’s place. Oh my. Is the world spinning on a new axis?

It done good. The corpse that was Euro RSCG/Chicago now is showing an award-winning streak. The agency was one of 18 Obie Award winners — and the only one from Chicago — at Tuesday night’s gala awards dinners at the Marriott Desert Springs Resort & Spa. The Obies have been handed out annually by the Outdoor Advertising Association for the last 64 years to honor excellence in outdoor advertising.
Euro RSCG won for an execution with a bit of a racy streak for locally based Effen vodka. And why not be a bit bawdy? It’s only vodka, after all. The billboard plays off the fact the vodka is distilled no fewer than five times.
The best-of-show Obie went to TBWA/Chiat/Day in Los Angeles for a series of outdoor executions for Pedigree dog food that prominently featured puppies and dogs. Euro RSCG shouldn’t feel too bad, though, about missing out on the best-of-show nod. It’s a well-known truism in show biz — you can always expect to be upstaged by animals.

In related news, Chick-fil-A’s “Eat Mor Chikin®” Cows have been inducted into outdoor advertising’s hall of fame.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.