News.com covered a wide-ranging discussion on tech trends at the Milken Institute’s Ninth Annual Global Conference, held this week in Los Angeles. While consumers’ desire for home-grown content and social networking has grown with the rise of sites like MySpace.com and YouTube.com, so has their demand for branded content. “What’s both exciting and frightening is […]
Archives for April 2006
MarketingVOX reports on some exciting speculation from this week’s Ad:Tech San Francisco. In his keynote address, Sequoia Capital Partner Mark Kvamme predicted that internet advertising would be a $35 billion market in 2008, nearly double the $18 billion predicted by the Internet Advertising Bureau, writes ClickZ’s Rebecca Lieb. At the heart of his prediction is […]
Once upon a time in Adlandia, a marquis player like FCB would have swallowed up a direct marketing shop like a whale dining on plankton. Today’s New York Times tells a different tale. One where agency holding giant, Interpublic, seeks a union of equals between FCB and Draft. Yet, when you look at what Howard […]
According to Steve Jobs at Apple’s annual shareholder meeting this morning, Apple will be launching an “exciting” round of TV ads starting next week. On the heels of the switch to Intel Processors, the new Mac Book Pro (and last week’s 17″ Mac Book Pro), and the beta software release of BootCamp – which allows […]
International Herald Tribune reports on yet another old guard media institution seeking to take part in the rise of social media. The British Broadcasting Corp., the world’s oldest public-service broadcaster, has said it will overhaul its Web site to include more user-generated content. It also aims to be the “premier destination” for unsigned music groups. […]
GM is promoting E85–a new ethanol blend that is 85% corn-based–and their own vehicles that run on it. GM says 1.5 million Flex Fuel GM vehicles can run on E85 today, and they plan to release 400,000 more E85-friendly vehicles this year.
Blogads surveyed more than 55,000 blog readers and found that there are four distinct blogospheres: mom blogs, music blogs, gossip blogs, and political blogs. (I gotta think there are many more than that.) Anyway, look at the numbers that confirm what we already know; namely, that bloggers are active–not only with their time, but with […]
Southwest Airlines has entered the bloatosphere with a site called “Nuts About Southwest.” The airline has recruited contributors from all parts of their organization to join in. Brian Lusk, Manager of Customer Communication and Corporate Editor, gets the ball rolling, albeit tentatively. For us, the experience is a lot like going on a blind date—will […]
Edward Baig of USA TODAY likes the Pioneer Inno. The folks at XM Satellite Radio, along with Pioneer and Samsung, have teamed on next-generation portable players that combine MP3 functionality with the XM service. The handsome 4.5-ounce gray-and-black Pioneer Inno XM2go unit that I’ve been testing is a very appealing gadget, notwithstanding the $400 price […]
According to Lewis Lazare, Corona Extra will, for the 22nd consecutive year, sponsor the Jimmy Buffett concert tour.