Radio A Go Go

Edward Baig of USA TODAY likes the Pioneer Inno.

The folks at XM Satellite Radio, along with Pioneer and Samsung, have teamed on next-generation portable players that combine MP3 functionality with the XM service. The handsome 4.5-ounce gray-and-black Pioneer Inno XM2go unit that I’ve been testing is a very appealing gadget, notwithstanding the $400 price tag, on top of XM’s regular subscription fees.

I wonder how close Apple is to bringing a similar solution to market. An even better device would add internet radio into the mix. Give the user what she wants—MP3 storage, FM reception, satellite reception and access to any station in the world broadcasting on the web.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.