Joined A Cult Lately?

Here’s a great example of what happens when we use the term “customer evangelism” too liberally. A packaged goods marketer takes it literally and creates a veritable cult for white teeth-loving gum chewers.
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[via Church of the Customer]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.