From Screen To Screen

The New York Times details the movement of one key executive from TV to the web. I have a feeling we’re going to see many more such migrations in the coming years.

The New York Times Company has appointed Vivian Schiller, senior vice president for television and video at the paper, to the position of senior vice president and general manager of The New York Times on the Web.
Ms. Schiller, 44, will manage the day-to-day operations of, the newspaper’s Web site.
Before joining the Times Company, Ms. Schiller worked for the Turner Broadcasting System as executive vice president for CNN Productions.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.