Scoble Scolds

Tom Raftery has kindly condensed Robert Scoble’s missive on his employer’s need to make changes.
Here’s what Scoble wants:

-A guaranteed Terabyte of Internet-based storage space for EVERYTHING and for EVERYONE running Windows in the world.
-Buy every [Microsoft] employee a top-of-the-line Dell machine with dual monitors running Windows Vista. And do it now.
-Change employee behavior through public compensation change logs.
-Get rid of corporate speed bumps.
-Force marketers to explain their decisions — in public on their blogs.

I do not know Microsoft well enough to gauge the rightness of these ideas. What I can say is I admire Scoble for having the balls to speak his truth, and I admire his employer for letting it fly.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.