Scoble Scolds

Tom Raftery has kindly condensed Robert Scoble’s missive on his employer’s need to make changes.
Here’s what Scoble wants:

-A guaranteed Terabyte of Internet-based storage space for EVERYTHING and for EVERYONE running Windows in the world.
-Buy every [Microsoft] employee a top-of-the-line Dell machine with dual monitors running Windows Vista. And do it now.
-Change employee behavior through public compensation change logs.
-Get rid of corporate speed bumps.
-Force marketers to explain their decisions — in public on their blogs.

I do not know Microsoft well enough to gauge the rightness of these ideas. What I can say is I admire Scoble for having the balls to speak his truth, and I admire his employer for letting it fly.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.