A new study by Leo Burnett, quickly summarized here, suggests that “half the men in most parts of the world don’t know what is expected of them in society and three-quarters of them think images of men in advertising are out of touch with reality.” “As the world is drifting toward a more feminine perspective, […]
Archives for June 2005
Planning whiz, Russell Davies, recently unearthed an old t-shirt from 1999
According to a GM press release, Emmy and Golden Globe award nominated actor and musician Mos Def, is appearing in a new African American targeted television advertisement introducing the new Envoy Denali SUV. The ad was created by Oakland, California based Carol H. Williams Advertising, which specializes in the African American market. Not everyone is […]
New York Times: Charmin has a new low-rent cousin, Charmin Basic. It’s slightly less “squeezably soft” – but it’s a lot less pricey than Procter & Gamble’s other toilet paper. “The premium that consumers were traditionally willing to pay for a brand name is under attack,” said Sridhar Balasubramanian, an associate professor of marketing at […]
Associated Press: A woman who won a radio contest that promised the winner “100 grand” sued after the station gave her a candy bar
Steve Hall points to A+E’s new Inked Blog, deployed to promote a new show on the cable channel.
Adweek is reporting that Proctor & Gamble has given 2 assignments, one for Eukanuba and one for Ivory Soap, to Wieden & Kennedy. In general, P&G uses intergalactic shops like Saatchi for its brand advertising, and some smaller shops, many in Cincinnati, for packaging, POP and the like. So it’ll be very interesting to see […]