Mos Def Pimpin’ Big SUVs

According to a GM press release, Emmy and Golden Globe award nominated actor and musician Mos Def, is appearing in a new African American targeted television advertisement introducing the new Envoy Denali SUV. The ad was created by Oakland, California based Carol H. Williams Advertising, which specializes in the African American market.
Not everyone is pumped about this development.

B-Lo Tim on Rap News says, “In one sixty second spot for the GM Denali, Mos Def crossed the thin line from the entrepreneurial spirit of Hip-hop to total sellout and worst of all hypocrite. Let me explain why this really left a terrible taste in my mouth by an artist who in my eyes has lost his integrity. It has to do with my favorite song off his album Black on Both Sides, “New World Water”. In this song Mos rails against large corporations for their exploitation of the earth and warns of the upcoming crisis that will soon be upon us when the earth



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.