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W+K Gets Some P&G

Adweek is reporting that Proctor & Gamble has given 2 assignments, one for Eukanuba and one for Ivory Soap, to Wieden & Kennedy.
In general, P&G uses intergalactic shops like Saatchi for its brand advertising, and some smaller shops, many in Cincinnati, for packaging, POP and the like. So it’ll be very interesting to see how the world’s largest (and most conservative) marketer makes out with the fiercely independent and creative-minded Wieden folks.
I wonder if this is the first test of P&G’s new creativity judging computer.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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  1. David Burn says

    I bet P+G’s computer can judge cretaive at least as well as hungover, Saturday morning creative directors, eating donuts in a room full of work.