Adweek is reporting that Proctor & Gamble has given 2 assignments, one for Eukanuba and one for Ivory Soap, to Wieden & Kennedy.
In general, P&G uses intergalactic shops like Saatchi for its brand advertising, and some smaller shops, many in Cincinnati, for packaging, POP and the like. So it’ll be very interesting to see how the world’s largest (and most conservative) marketer makes out with the fiercely independent and creative-minded Wieden folks.
I wonder if this is the first test of P&G’s new creativity judging computer.
