You can't put a price on freedom, unless you're an independent agency working to free yourself from the clutches of a holding company. According to Ad Age, McKinney, the Durham, N.C.-based agency, is set to become an independent again, following a deal struck by agency management to re-acquire 100% interest from Havas, its French parent. "This has been a very long-term interest of mine and our team here," said Brad …
The Newest Bullet Point In Every Client’s Creative Brief
So this graphic landed in my e-mail box today from Canon: Now, will there be an increase in shipping costs that negate the gas savings you'd have from not driving to Best Buy? I also saw some BMW commercials last night touting their energy efficiency. Something about the entire line of cars averaging 28 mpg. Yes, BMW. Boy, the times are changin'. …
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Dutch Frog Hops Off
Adweek is reporting that the Amsterdam office of StrawberryFrog has "severed ties to he agency's operations in New York and elsewhere." The 40-person group in Holland, led by Brian Elliott, who co-founded StrawberryFrog with Scott Goodson in 1999, has rebranded as Amsterdam Worldwide. Goodson remains CEO of offices in New York, Sao Paolo, Tokyo and Mumbai. Those operations will keep the StrawberryFrog name. Goodson, …
A Bus Came By And I Got On
According to Boulder's Daily Camera, Crispin is scaring the tofu-eating residents of Boulderado. The "Disruptive Thinker Transport," a 25-passenger bus draped in drab gray and black lines, fake bullet holes, a nondescript company logo and a certain dark sense of humor, is raising eyebrows across the city. The 1999 Bluebird biodiesel-converted vehicle, which last month began making rounds to employee pickup and …
Agency Culture In A Petri Dish
Denver invented a better ad club and a better local awards show, according to Matt Ingwalson, a senior copywriter at Karsh/Hagan in Denver. I'm sure they are better, but I'm not all that interested. Ingwalson did pique my curiosity with this line, though: Ad agencies are launching social networks, incubating new technologies, and inventing fresh, relevant ways to connect brands and consumers. What soc nets are …
If You Don’t Know Your Past, You Don’t Know Your Future
How important is knowing the history of advertising, or business in general? We're so focused on the here and now, many people simply don't care. The history of advertising, pop culture, and business in general is quite vast. I’ve always believed more knowledge is always better, no matter what the subject. And it’s amazing how a few years of experience in advertising, coupled with a good memory, can hone your inner …
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From DaVinci To Synarchy To Enfatico
WPP has yet another new name for its new agency created to handle Dell. Here's the official press release. WPP, one of the world's leading communications services groups, today announced that Project Da Vinci, the global marketing services firm being built with Dell Inc. as its first client, has a new permanent name and identity: Enfatico. In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note …
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West L.A. Fadeaway
Looking for a chateau Twenty one rooms but one will do I don't want to buy it I just want to rent it for an hour or two - Hunter/Garcia Omnicom will pull creative out of the L.A. branch of BBDO West. "It's not difficult to have a large office in L.A.," said Andrew Robertson, president and CEO of BBDO Worldwide, New York. "All you have to have is a car account or Apple. However, if you don't have one of those, then …
