The Newest Bullet Point In Every Client’s Creative Brief

So this graphic landed in my e-mail box today from Canon:
Now, will there be an increase in shipping costs that negate the gas savings you’d have from not driving to Best Buy?
I also saw some BMW commercials last night touting their energy efficiency. Something about the entire line of cars averaging 28 mpg. Yes, BMW. Boy, the times are changin’.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.