The Newest Bullet Point In Every Client’s Creative Brief

So this graphic landed in my e-mail box today from Canon:
savegas.jpg
Now, will there be an increase in shipping costs that negate the gas savings you’d have from not driving to Best Buy?
I also saw some BMW commercials last night touting their energy efficiency. Something about the entire line of cars averaging 28 mpg. Yes, BMW. Boy, the times are changin’.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.