A Bus Came By And I Got On

According to Boulder’s Daily Camera, Crispin is scaring the tofu-eating residents of Boulderado.

The “Disruptive Thinker Transport,” a 25-passenger bus draped in drab gray and black lines, fake bullet holes, a nondescript company logo and a certain dark sense of humor, is raising eyebrows across the city.
The 1999 Bluebird biodiesel-converted vehicle, which last month began making rounds to employee pickup and drop-off locations throughout the city, has led curious passers-by to call Boulder police asking what the bus is all about.
One Camera reader commented in an e-mail that the bus is “vaguely militaristic” in its appearance and a little disconcerting.
Alex Bogusky, co-chairman of the Miami-based company, said that’s exactly what he was going for.
“It’s designed to look like a prison bus,” Bogusky said. “I didn’t want it to look like regular public transportation …
Driver Beth Tait — who adds to the illusion by wearing a uniform fit for a warden, complete with badge-like shoulder patches containing the company logo — said she gladly plays the part.

The thing that intrigues me is the word “Disruptive.” It’s so close to word “Interruption.” Is Crispin still stuck on the disruptive marketing model?
[via The Denver Egotist and Adfreak]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.