Peter Krivkovich Talks About CareerBuilder’s Stupid Move

Over at The Hot Mic at Radio Talent Zoo, TZ’s Bobbin Wages scores an exclusive podcast interview with Peter Krivkovich, CEO of Cramer-Krasselt. C-K, if you’ll recall, decided to tell CareerBuilder.com to take a hike when the client decided it wasn’t happy with its agency because its Super Bowl commercial failed to make the Top […]

Is Your Agency a Mac or a PC?

Forrester Research produces research not news flashes, so their latest study won’t come as a big surprise. Nevertheless, it’s interesting to hear the details of what most of us already know. Courtesy MediaPost: The study illustrates a major rift between marketers and agencies with some harsh survey results: On aggregate, agencies scored a dismal Net […]

Did The USA Today Ad Meter Cause CareerBuilder’s Review?

Here’s an interesting bit from Ad Age about Cramer-Krasselt’s loss of the CareerBuilder account: In an internal memo issued today, the agency’s president, Peter Krivkovich, said CareerBuilder put its account up for review after the agency’s Super Bowl ads failed to rank in the top 10 in USA Today’s viewer poll. “To our amazement, to […]

Disabled Veterans Are Also Overlooked In The Ad Biz

Normally, I wouldn’t have had my radar too high on this issue, but as I read about the deplorable conditions at Walter Reed Army Medical Center this weekend, it reminded me that all too often, we simply don’t, as a society, offer as much support to our veterans as they deserve. Neither does the ad […]

A Little Respect

I can’t tell who’s written it by looking at the online version, but there’s a great column in this week’s Adweek about agency-client relationships, and the basic respect all people deserve, especially when dealing with tough clients: There was a quote in a recent New York Times ad column detailing a consumer-generated television commercial for […]

Sam Ewen Talks. Finally.

In the big hubbub about the Boston Cartoon Network bomb scare thing, I thought it was very strange how the CEO of Interference Inc., Sam Ewen, seemed to disappear, issuing only a written statement while his hired guns went to jail and the CEO of Cartoon Network had to resign. Now, two weeks later, he’s […]

New At The Zoo: Sally & Seth Naked And My New Column

Two things of note today on Talent Zoo. First, Sally Hogshead returns with The Naked Career podcast featuring Seth Godin. My TZ spies tell me, “This is the first time Seth has directly addressed the ad industry and the fact that they are in dire need of self-reinvention.” Second, Dinosaurs, Cockroaches, and Guerrillas, my new […]

Now for Some Good News Out of Baltimore

“Some people got hopes and dreams; Some people got ways and means.” -Bob Marley The ad above is the work of creatives at Exit 10, an agency formed by ex-Eisnerites 11 months before the end of Eisner. [UPDATE] Click here for more recent work (for CSX Railroad) from Exit 10. Apparently drunk college students have […]