Denver invented a better ad club and a better local awards show, according to Matt Ingwalson, a senior copywriter at Karsh/Hagan in Denver. I'm sure they are better, but I'm not all that interested. Ingwalson did pique my curiosity with this line, though: Ad agencies are launching social networks, incubating new technologies, and inventing fresh, relevant ways to connect brands and consumers. What soc nets are …
If You Don’t Know Your Past, You Don’t Know Your Future
How important is knowing the history of advertising, or business in general? We're so focused on the here and now, many people simply don't care. The history of advertising, pop culture, and business in general is quite vast. I’ve always believed more knowledge is always better, no matter what the subject. And it’s amazing how a few years of experience in advertising, coupled with a good memory, can hone your inner …
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From DaVinci To Synarchy To Enfatico
WPP has yet another new name for its new agency created to handle Dell. Here's the official press release. WPP, one of the world's leading communications services groups, today announced that Project Da Vinci, the global marketing services firm being built with Dell Inc. as its first client, has a new permanent name and identity: Enfatico. In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note …
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West L.A. Fadeaway
Looking for a chateau Twenty one rooms but one will do I don't want to buy it I just want to rent it for an hour or two - Hunter/Garcia Omnicom will pull creative out of the L.A. branch of BBDO West. "It's not difficult to have a large office in L.A.," said Andrew Robertson, president and CEO of BBDO Worldwide, New York. "All you have to have is a car account or Apple. However, if you don't have one of those, then …
Ad Guy Wants To Make Ecology Popular
If I read the press release correctly, Los Angeles agency 86theonions is now calling itself ecopop. In Chad Rea's own words, "ecopop is about merging capitalism and global responsibility with a populist/iconic slant. Unlike the current trend, which involves corporate grandstanding and asking consumers to change, ecopop is committed to creating demand, influence, social currency, and profitability for businesses …
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The Kind of mono You Want To Contract
"Part of the Midwestern psyche is you do the work and that should speak for itself." -Michael Hart In its latest issue, Creativity profiles mono, an agency in Minneapolis that is partly owned by Canadian holding company MDC. mono is the creation of Michael Hart, 40, and his creative partner Chris Lange, 36—both Minneapolis natives who have spent most of their careers there— and managing partner James Scott. I bring …
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Self-Promo Ad Bypasses Quirky, Arrives at Haywire
Tribal DDB bought a full page ad in the May issue of Creativity. It's a long copy ad full of dense prose that leads nowhere. Which, given the clincher, is clearly the point: Nobody Forwards Print Oddly, this message comes inside the new Creativity, a magazine that has upgraded it's packaging considerably with this latest issue. Stranger yet that Tribal DDB would leave this clue in the text: …
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DaVinci Is Now Synarchy
The new WPP-created agency set up to service Dell has a new name. From Ad Age: The new WPP Group agency designed to handle Dell's marketing-services business is expected to be named Synarchy Worldwide, a reference to a utopian political system coined in the 18th century. WPP could change direction if the name doesn't pass legal muster or translate well into the various international locales in which it operates. But …
