Self-Promo Ad Bypasses Quirky, Arrives at Haywire

Tribal DDB bought a full page ad in the May issue of Creativity. It’s a long copy ad full of dense prose that leads nowhere. Which, given the clincher, is clearly the point: Nobody Forwards Print
Oddly, this message comes inside the new Creativity, a magazine that has upgraded it’s packaging considerably with this latest issue. Stranger yet that Tribal DDB would leave this clue in the text:
Said clue leads to the video embedded above. Which in turn leads to Size Monkey, a site I know nothing about.
So, where are we? Creativity has a new look and feel. Tribal DDB used the occasion of the redesign to lampoon the print medium and long copy ads. I think. Perhaps there’s something else happening here, something I’m too dense to get.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.