Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age. As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications. Hermann Deininger, chief marketing officer of Adidas Sport Style, said, …
Is This Where Product Placement Is Headed?
Home Depot Honors Fallen Soldiers With Great Prices On Tools It's a parody from The Onion. …
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Interactive Agencies And Passive Mentalities
My new column on Talent Zoo won't be on the home page until Thursday, but you can check it out now. I take a closer look at the BBDO/Big Spaceship/HBO/Cannes credit kerfuffle, as was discussed here. We all know the MO of lead agencies—and by “lead agencies” I mean the brand agencies, traditional agencies, “big dumb agencies,” whatever you want to call them. They want control. Over ideas, money, credit, over …
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Flapping In The LoDo Wind
I left Denver in August 2003, and while I'm in touch with a few friends who work in the business there, I'm pretty much out of the loop. Which is one reason I enjoy reading The Denver Egotist. Here's something The Egotist posted today that has me scratching my chin. McClain Finlon had another round of layoffs, with pretty much everyone not connected to an existing account receiving paid severance. The head count is …
McKinney Is Free At Last
You can't put a price on freedom, unless you're an independent agency working to free yourself from the clutches of a holding company. According to Ad Age, McKinney, the Durham, N.C.-based agency, is set to become an independent again, following a deal struck by agency management to re-acquire 100% interest from Havas, its French parent. "This has been a very long-term interest of mine and our team here," said Brad …
The Newest Bullet Point In Every Client’s Creative Brief
So this graphic landed in my e-mail box today from Canon: Now, will there be an increase in shipping costs that negate the gas savings you'd have from not driving to Best Buy? I also saw some BMW commercials last night touting their energy efficiency. Something about the entire line of cars averaging 28 mpg. Yes, BMW. Boy, the times are changin'. …
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Dutch Frog Hops Off
Adweek is reporting that the Amsterdam office of StrawberryFrog has "severed ties to he agency's operations in New York and elsewhere." The 40-person group in Holland, led by Brian Elliott, who co-founded StrawberryFrog with Scott Goodson in 1999, has rebranded as Amsterdam Worldwide. Goodson remains CEO of offices in New York, Sao Paolo, Tokyo and Mumbai. Those operations will keep the StrawberryFrog name. Goodson, …
A Bus Came By And I Got On
According to Boulder's Daily Camera, Crispin is scaring the tofu-eating residents of Boulderado. The "Disruptive Thinker Transport," a 25-passenger bus draped in drab gray and black lines, fake bullet holes, a nondescript company logo and a certain dark sense of humor, is raising eyebrows across the city. The 1999 Bluebird biodiesel-converted vehicle, which last month began making rounds to employee pickup and …
