B2B Shouldn’t Be DOA

About once a month or so, Steve McKee of McKee Wallwork Cleveland writes a column for BusinessWeek, and he’s always right on point. This month, he does it again with 5 Common B2B Advertising Myths: Over the years, my company has struggled with the creativity-limiting effects of myths like these many times. But we have […]

W+K’s Record Company

I know I already made one post about Wieden + Kennedy today, so I’ll have to beg your forgiveness for this one. According to the agency’s Wikipedia entry: In 2003, Wieden+Kennedy created W+K TokyoLab, a record label and creative workshop based out of the agency’s Tokyo office. Since 2003, W+K TokyoLab has released CD/DVD titles […]

W+K’s Webula

Wieden + Kennedy launched a new agency website last Monday. Interestingly, the new site comes on the heels of Nike’s claim that the agency is not web savvy enough to get the job done for them. Son Volt at W+K, Portland, 3/29/07 I haven’t spent much time with the site, as I just found out […]

Rare Method Comes To America

Rare Method, an Alberta-based interactive agency has its eyes (and hands) on the West. In the first move of a larger regional strategy, the firm acquired Blain Olsen White Gurr, Salt Lake City’s 12-year-old high tech B2B shop (and the agency where I got my start). ‚ÄúThis deal is an important step in our plan […]

Vermont’s Fuse Lit

On March 28th, we published a post called Look A New Fiefdom about Omnicom’s foray into sports and entertainment marketing. I podered how Fuse Marketing of Burlington, VT–a top 20 sports marketing agency according to Sports Business Journal–would take the news, given Omnicom’s new name for the unit is Fuse Sports & Entertainment Group. Here’s […]

Bob Barrie’s Agency Gets Off The Ground With United

At the Chicago Sun-Times, Lewis Lazare doesn’t usually have breaking news, but today he’s got an exclusive story: United Airlines will stun the ad world today when it shifts its advertising account from Fallon/Minneapolis — its home for a decade — to a startup boutique agency, Barrie D’Rozario Murphy/Minneapolis. United now will become the new […]

Publicis Wins Soup-To-Nuts On Oral-B

French holding company Publicis will handle all marketing for P&G’s Oral-B line of dental care products–everything from advertising to package design and public relations. All said, it’s a $65 million win over incumbent Omnicom. P&G calls this consolidation a “new way to work with agencies.” According toBrandweek: “Implementing an agency model that moves us from […]

Goodby Sprints To The Bank

What’s it like to win an account that spends $1.2 billion a year on advertising? Mere mortals in the ad biz are ecstatic with a $10 million dollar win. Goodby’s latest account score comes in at 120 times that, which is pretty amazing. Ad Age looks at some of the reasons for Goodby’s success. “Goodby’s […]