Once Upon A Time, Wunderman Was a Direct Shop

Chicago interactive shop Design Kitchen, has been bought by WPP Group’s Wunderman, an agency network busy employing revisionist history.
According to Adweek, Wunderman has made a series of acquisitions over the last year-plus to increase its digital heft. These include purchasing Blast Radius last October and six interactive firms in international markets. Wunderman also bought Web site optimization specialist Zaaz in July 2006. Other digital shops in the Wunderman network include VML.
Designkitchen’s clients include Bally Total Fitness, Coventry Health Care and Oprah’s Angel Network.
Designkitchen, founded in 1992, had $7.5 million in revenue in 2007, according to WPP. The purchase price was not disclosed.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.