Big, But Free From Holding Co.’s Clutches

Looking at 2007 earnings reports, Ad Age notes the health of the industry’s top indies—Richards Group, Doner, Wieden + Kennedy, RPA and Cramer-Krasselt in particular.

In terms of U.S. revenue, the hardest-charging independent is Chicago-based Cramer-Krasselt, which grew domestic revenue more than 16% last year to $137.2 million, thanks partly to account wins such as Porsche, Zantac and Bissell.
C-K’s revenue grew 42.3% since 2005, and if the trajectory holds, it would likely catch Richards and Doner within a few years, an oft-stated goal of the agency. Los Angeles-based RPA, the No. 4 U.S. independent, also posted double-digit revenue growth, rising 10% to $116 million.
“(Larger) independents ought to have a leg up in this environment,” said C-K CEO Peter Krivkovich. “We’re all getting to the point where you have enormous resources, so [having success] is really just a question of vision.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.