After I mentioned the StrawberryFrog ad that ran in Fortune magazine, I got a nice note from Peter Levitan of Ralston360 in Bend, Oregon. Peter mentioned that his agency too believes in promoting itself through ads, and he passed along a few examples that have run in Oregon markets. These ads use traditional print advertising to highlight the agency's non-traditional thinking. Click on them for a larger view. He …
The Bloatosphere Is A Planner’s Paradise
Cambridge-educated brand planner Richard Huntington wonders aloud on his blog adliterate if blogging is killing planning. The idea that blogging is killing planning is arrant nonsense. The main accusation is that it encourages people to share half thought through thinking. Well no shit, in a 2.0 world where you should always be in Beta test, this is the whole point. The plannersphere is not a journal of record for …
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Wieden To Make Job Site Look Good On Super Bowl Monday
In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot. After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore. The Chicago-based job website had placed its account into review after …
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TV-Centric Creatives Get A Little Cranky
On May 25th, Brand Republic claimed, "the digital world really made its mark at last night's D&AD ceremony." But DDB London creative Rob Messeter ain't buyin' it. In a guest post on Scamp he says: I know it's the future and everything, and everyone seems to be wetting themselves with excitement over it (particularly marketing people) but, is it me, or is most online advertising really pony? I’m not just talking about …
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Flacks’ Argot Rejected Upon Receipt
The Washington Post's Gene Weingarten is fed up with the language employed by PR execs. So he came up with a solution. He turned the tables and queried them with language that mimics their own. Here he is asking his contact at Meir Kahtan a question about MasterCard: Given the degree to which the deployment of incentives-based purchasing paradigms leads to the accretion of goods and the contracting of services by …
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Kurt Cobain Ad Causes More Headaches Across The Pond
Just so Courtney doesn't sue us, I won't show the Doc Martens ad featuring Kurt Cobain in heaven. It was only supposed to be seen in a British music magazine. But the International Herald Tribune has more on what happened next: The trouble began when an employee - disobeying instructions, Saatchi insisted - submitted the images to www.adcritic.com, a U.S.-based ad industry Web site. In the United States, the estates …
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Not St. Louis
The staff at Rogue Ales Brewery in Newport, Oregon understands video and its place on the intertubes. …
Micro Media Easier To Trust
Ad Age wants its readers to know how essential blogs are to the media mix and product promotion. One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said …
