TV-Centric Creatives Get A Little Cranky

On May 25th, Brand Republic claimed, “the digital world really made its mark at last night’s D&AD ceremony.” But DDB London creative Rob Messeter ain’t buyin’ it. In a guest post on Scamp he says:

I know it’s the future and everything, and everyone seems to be wetting themselves with excitement over it (particularly marketing people) but, is it me, or is most online advertising really pony?
I’m not just talking about the big shouty garish banners, or the annoying pop up things, I’m actually thinking of the supposedly award-winning stuff.

Here’s a link to the winning entries, so you can judge for yourself.
An anonymous commenter on Scamp weighed in with this ego-based drivel, “the unfortunate reality, ladies and gentlemen, is that our industry is rapidly losing its glamour and the geeks are taking over. and there’s bugger all we can do about it.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.