Wieden To Make Job Site Look Good On Super Bowl Monday

In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot.

After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore.
The Chicago-based job website had placed its account into review after Super Bowl spots produced by longtime agency Cramer-Krasselt failed to place in the top 10 of USA Today’s “Ad Meter” poll. Cramer-Krasselt immediately resigned the business.

I’ll say this, given their objectives—a killer Super Bowl spot—CareerBuilder turned to the right people. Weiden can deliver that and more.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.