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Wieden To Make Job Site Look Good On Super Bowl Monday

In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot.

After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore.
The Chicago-based job website had placed its account into review after Super Bowl spots produced by longtime agency Cramer-Krasselt failed to place in the top 10 of USA Today’s “Ad Meter” poll. Cramer-Krasselt immediately resigned the business.

I’ll say this, given their objectives—a killer Super Bowl spot—CareerBuilder turned to the right people. Weiden can deliver that and more.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Danny G says

    Well, W+K is capable of delivering a killer Super Bowl spot–but don’t forget in “Where The Suckers Moon” their Subaru ads finished dead last in the USA Today ad meter. So you never know.