In a sign that the more things change, the more they stay the same, Ad Age reminds us the degree of emphasis some brands place on running a winning Super Bowl spot.
After a messy split with its previous agency, Cramer-Krasselt, CareerBuilder.com said it has handed its $60 million creative advertising account to Wieden & Kennedy, Portland, Ore.
The Chicago-based job website had placed its account into review after Super Bowl spots produced by longtime agency Cramer-Krasselt failed to place in the top 10 of USA Today’s “Ad Meter” poll. Cramer-Krasselt immediately resigned the business.
I’ll say this, given their objectives—a killer Super Bowl spot—CareerBuilder turned to the right people. Weiden can deliver that and more.