Advertising News and Know-How
Flipping through this week's Adweek, the following ad caught my eye. Exclusive Resorts took out a full-page ad to thank their agency, DDB Seattle, outlining just exactly what the agency did to help their business. Click on the image to read the ad in full. I can't say I've seen many ads quite like this. Sometimes advertisers will take out a special ad for, say, Leo Burnett's 50-year anniversary to congratulate them, …
Continue Reading about Client Thanks Agency For Hard Work–In Adweek →
By David Burn
Associated Press: Starbucks Corp. is moving into the movie-promotion business, partnering with the film studio Lions Gate Entertainment Corp. to market the upcoming film "Akeelah and the Bee." The agreement marks the first film deal for Starbucks, which has been percolating into the entertainment industry by distributing music at many of its more than 10,000 coffee shops worldwide. Beginning in early April, …
Marketing Vox provides a handy summary of eMarketer's predictions for 2006. Check this space on 1/01/07 for results. (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009. (2) Retail e-commerce will grow even more, from $87 billion in 2005 to $105 billion in 2006, a 21 percent increase. (3) Broadband …
Continue Reading about Somebody’s Going To Make Some Money In ’06 →
By David Burn
Adweek's Tim Nudd interviewed Seth Godin recently for Brandweek. I didn't realize Godin had predicted (in 1994) that the internet was a fad that wouldn't last. Very interesting. Anyway, Godin recently wrote a book called All Marketers Are Liars. In the Brandweek interview, he gives a topline synopsis. Q. Where's the line between white lies that marketers tell and the more insidious ones? A. What marketers really are, …
Continue Reading about Your Story Better Hold Up To Scrutiny →
Leslie Picot-Zane, who runs a brand consultancy called "The Center For Emotional Marketing," explores that question in this week's Brandweek. This is worth a read. Here's a snippet: One of the classic agency arguments against product information is that it renders the advertising dull and lifeless and gets in the way of the movie they want to make. But a recent Advertising Research Foundation study of beer ads shows …
Today's USA Today notes that nearly half the ads on this year's Super Bowl will be filmed in high-definition. But even with all the HD hype, there are still obstacles. Depending on the filming and post-production techniques, the ads can cost up to 15% more to produce. And in HD, flaws are also supersharp. "In high-def, you see every detail: every wrinkle, every pimple and every blemish," Portela says. Makeup artists …
Continue Reading about Will Clydesdales And Talking Chimps Look Good On HDTV? →
By David Burn
Lewis Lazare: Leave it to Hadrian's Wall, one of Chicago's brightest boutique agencies, to show the rest of this city's buttoned- down and straightlaced shops how to have a little fun with the highly anticipated Chicago Bears/Carolina Panthers showdown on Sunday. Hadrian's Wall/Chicago partner Kevin Lynch happens to be a rabid Bears fan, and he also just happened to know that David Oakley, co-creative director at …
By David Burn
I'm guessing 15-year old podcasting phenom, Zoe, wasn't part of the following academic study. Breitbart: Internet downloading and MP3 players are creating a generation of people who do not seriously appreciate songs or musical performances, British researchers said. "The accessibility of music has meant that it is taken for granted and does not require a deep emotional commitment once associated with music …
Continue Reading about I Don’t Care What Reseachers Say, Music Is Not A Commodity →
By David Burn
Coca-Cola has launched a new product blog and it's not going over too well. Here's some of what resistance fighters, The Zero Movement Sucks, have to say: In co-opting the trademarks of the counter-culture--blogs, street art and a passionate cause--to promote an artifically sweetened cocktail of chemicals and flavourings, Coca Cola is demeaning it's audience. We don't want an ad agency forming our life philosophy. We …
MediaBuyerPlanner’s profile of “ad agency” Spot Runner reads like a horror movie script in which the horrifying monster is a dead-broke, cheap-ass client. A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning, and ad time for as little as $500. Unlike conventional ad agencies that "simply aren't equipped to serve local customers," said Nick …
Continue Reading about Your Job Doesn’t Suck As Hard As It Could →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
