Will Clydesdales And Talking Chimps Look Good On HDTV?

Today’s USA Today notes that nearly half the ads on this year’s Super Bowl will be filmed in high-definition.

But even with all the HD hype, there are still obstacles. Depending on the filming and post-production techniques, the ads can cost up to 15% more to produce.
And in HD, flaws are also supersharp. “In high-def, you see every detail: every wrinkle, every pimple and every blemish,” Portela says. Makeup artists have to be more precise with their work, and set designers have to fix every paint chip.

I have some questions for the AdPulpers out there:
Ever have one of your commercials filmed in high-def?
Are your clients asking about it or is it something the agency insists on?
Is the filming process any different or do the actors and models just have more spackle on their faces?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.