Client Thanks Agency For Hard Work–In Adweek

Flipping through this week’s Adweek, the following ad caught my eye. Exclusive Resorts took out a full-page ad to thank their agency, DDB Seattle, outlining just exactly what the agency did to help their business. Click on the image to read the ad in full.
I can’t say I’ve seen many ads quite like this. Sometimes advertisers will take out a special ad for, say, Leo Burnett’s 50-year anniversary to congratulate them, but rarely does a client ever show its appreciation for day-to-day work in such a public forum. And down in the fine print at the bottom, many DDB people were thanked by name. It’s quite refreshing to see, since advertising is usually so thankless a business.
Of course, in the back of my cynical mind, it occured to me the ad might be an attempt from DDB Seattle to get some new business by showing off what it can do in Adweek. But I hope not.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.