I Don’t Care What Reseachers Say, Music Is Not A Commodity

I’m guessing 15-year old podcasting phenom, Zoe, wasn’t part of the following academic study.

Breitbart: Internet downloading and MP3 players are creating a generation of people who do not seriously appreciate songs or musical performances, British researchers said.
“The accessibility of music has meant that it is taken for granted and does not require a deep emotional commitment once associated with music appreciation,” said music psychologist Adrian North on Tuesday.
North led a team from the University of Leicester, central England, that monitored 346 people over two weeks to evaluate how they related to music.
They concluded that because of greater accessibility through mass media, music was nowadays seen more as a commodity that is produced, distributed and consumed like any other.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.