High tech job board, Dice, wants unappreciated IT Managers to "get in there and get even." …
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Hope For Hometown Hardware
Fast Company: Every year, thousands of executives venture to Bentonville, Arkansas, hoping to get their products onto the shelves of the world's biggest retailer. But Jim Wier wanted Wal-Mart to stop selling his Snapper mowers. Tens of thousands of executives make the pilgrimage to northwest Arkansas every year to woo Wal-Mart, marshaling whatever arguments, data, samples, and pure persuasive power they have in the …
Times Sends Reporter Into WOMBAT Zone
NYT: As advertising conferences go, the take-home message at the Word-of-Mouth Marketing Association meeting was a little unusual: Don't advertise. At the conference, held here last Thursday and Friday, more than 450 advertising and marketing professionals listened to speakers tell them how to reach customers using some alternatives to traditional advertising, like viral and buzz marketing, that are becoming …
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Ad People, You’ve Got A Tax In Pennsylvania
According to the Philadelphia Business Journal, ad agencies in PA are trying to fend off a proposed tax on advertising. It's already passed in the state house, and If passed in the Senate and signed into law, Pennsylvania would be the only state that has an ad tax. "A tax on advertising and public relations services through Senate Bill 854 would have a severe, negative impact on both agencies in Pennsylvania and the …
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Golden’s Transfusion
Brandweek: Coors Brewing has tapped Hershey's Andrew England to be chief marketing officer of the Molson Coors Brewing unit, effective Feb. 13, according to the company. England applied his cross-category skills into identifying opportunities in the cookie, cracker and candy segments, which led to launches of Hershey's Cookies, Snack Barz and other products. "Andy brings to this position 20 years of extraordinary …
See Time Blog
Andrew Sullivan's Daily Dish has moved to Time. In the summer of 2000, Sullivan became one of the first mainstream journalists to experiment with blogging, and soon developed a large online readership with andrewsullivan.com's Daily Dish. According to the Site Meter stats he makes available, 53,500 unique visitors a day make their way to his site, which is not simply "his" any longer. …
Purist Rejects Modern-Day Soap Operas
A new 30-minute piece of branded entertainment produced by the True Agency/New York for BET, titled "In Black," is intended to forge a strong bond between African-American consumers and Infiniti. Some commentarians don't buy it. In fact, Lewis Lazare of the Sun Times is trippin'. That's not entertainment It's a trend that's with us now, but one that, frankly, chills us to the bone because of what it may …
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Micro Browsing The Crunchy Nugs
The hippies are gettin' it done with mobile data. Andy at Gadiel: Just go to your cellphone's web browser and type into the location bar: M.jambase.com The M is for Mmmmm... mobile.jambase.com works too It will take you to a quick form which asks for your Zip Code and then prints out an easy to read list of concerts within 50 miles of your location for tonight. I'm a little unclear on that last bit about printing. …
Why Splurge On The Super Bowl When You Can Own The Day After?
Handmade Spam Is Still Spam
This week two notable communications organizations have used our comments as a dumping place for their handmade Spam. How thoughtful of them. Today's "perp" left nothing but a URL in our comments. Earlier in the week a staffer at a Midwestern agency used our comments to blatantly promote a project near and dear to him. In both cases the unwanted comments were deposited in threads that had nothing whatsoever to do …
