This week two notable communications organizations have used our comments as a dumping place for their handmade Spam. How thoughtful of them.
Today’s “perp” left nothing but a URL in our comments. Earlier in the week a staffer at a Midwestern agency used our comments to blatantly promote a project near and dear to him. In both cases the unwanted comments were deposited in threads that had nothing whatsoever to do with their particular plug. They merely dropped them off in our top slots, within easy reach of their scroll wheel.
Concurrent with this development, there is a McKinney copywriter posing as a doctor on a blog and taking stands like this in the bloatosphere:
I expected a vigorous scientific debate, not a slobbering geekfest over the ethics of advertising and marketing on the web (How oxymoronic can you get?)
So here we are, awash in abuses by professional communicators–people who ought to know better, but do not. When The Hughtrain spouts off about how Madison Ave. does not, and likely never will, get blogs, I have countered, “They will!” Well, I can see Hugh is closer to the truth than I am at this juncture.
My question is, what’s so hard about it? Why all the difficulty and stumbling idiocy? Is it on purpose or merely the wanton byproduct of ingrained cultural arrogance?