Brandweek: Coors Brewing has tapped Hershey’s Andrew England to be chief marketing officer of the Molson Coors Brewing unit, effective Feb. 13, according to the company.
England applied his cross-category skills into identifying opportunities in the cookie, cracker and candy segments, which led to launches of Hershey’s Cookies, Snack Barz and other products.
“Andy brings to this position 20 years of extraordinary experience in marketing, sales and strategy and a strong track record of driving profitable growth for some of the nation’s most recognized brands,” said Frits van Paasschen, president and CEO of Coors Brewing.
[IN RELATED NEWS] John Harris, a “young gun” at Integer, where he serviced the Coors business for the past decade, is now president of Denver ad firm, Karsh + Hagan, an Integer-owned agency.
