Advertising News and Know-How
By David Burn
International Herald Tribune: According to a survey by Edelman public relations in New York, conducted recently in 11 countries, chief executives no longer command the trust they used to among consumers, and generally should not be pressed into service as media spokesmen. Edelman said the survey findings were consistent with other indications of a democratization of the business and media spheres, as the internet …
Continue Reading about Hey Boss, Back Away From The Camera →
By David Burn
Katherine Stone of Engage, Inc. and the Decent Marketing blog, is former Director of Experiential Marketing at The Coca-Cola Company. Having led one of the only Experiential Marketing departments at the Fortune 500 level, she has a unique perspective on how to surmount the challenges that companies face internally, and with their customers as they attempt to create and execute experiential concepts. Stone is also …
Continue Reading about The AdPulp Interview: Katherine Stone →
By David Burn
Seattle Post Intelligencer: Yahoo! Inc., one of the first Internet search companies, has capitulated to Google Inc. in the battle for market dominance. "We don't think it's reasonable to assume we're going to gain a lot of share from Google," Chief Financial Officer Susan Decker said in an interview. "It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our market share." Yahoo!'s …
By David Burn
Waco Tribune-Herald: As part of a private opening party for a new Hooters, Monsignor Isidore Rozycki, the head Catholic priest for the Greater Waco area, plans to bless the chain's newest location at New Road and Interstate 35. “Blessings are part of the Catholic tradition,” said Rozycki, who is pastor of St. Martin's Church in Tours. “You bless the building so it will be a safe haven, so that the families that …
Adweek reports on the finalists for Frito-Lay's Doritos account. Four Omnicom Group agencies have made presentations to Frito-Lay in a review of the company's estimated $30 million-plus Doritos account, according to sources. A decision is expected within a month, sources said. Incumbent BBDO in New York is defending against DDB in Chicago, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco, …
Continue Reading about Omnicom To Pitch Against Omnicom, Omnicom, And Omnicom →
By David Burn
USA TODAY: Toyota Motor said Monday it will join NASCAR's Nextel Series racing circuit, marking another market long dominated by U.S. automakers where the Japanese manufacturer plans to compete. Toyota, which has raced in the National Association for Stock Car Auto Racing's Craftsman Truck Series since 2004, will join the Nextel and Busch Series beginning in 2007, the automaker and racing association said. Toyota's …
By David Burn
NYT: Pat Fallon, the chairman of Fallon Worldwide in Minneapolis, unexpectedly fired his hand-picked senior creative executive yesterday after less than a year in the job. Paul Silburn, who joined Fallon as executive creative director for North America in early February 2005, was dismissed along with Mark Taylor, a creative director hired from Crispin Porter by Mr. Silburn last summer. A search for a successor for …
By David Burn
Ben Popken of The Spunker wants to be a copywriter. Here's one of the spec ads from his developing portfolio: Popken had a portfolio review at Y&R last week and people have been emailing him with suggestions. What a difference a few interweb years can make. Wowzers. My portfolio got a really high response. Thanks everybody. Now I hate all my ads. But it’s a good hate. Really, my reaming was surprisingly gentle. …
By David Burn
Ad Age: Some 13 months after his ballyhooed replacement of the legendary Phil Knight, Nike CEO William Perez has stepped down after clashing with Mr. Knight over the direction of the world’s biggest sneaker and apparel company. Mr. Perez, who resigned as CEO of S.C. Johnson & Sons last year to take over at Nike, said in a statement that he and Mr. Knight “weren't entirely aligned on some aspects of how to best lead …
Continue Reading about Phil Knight Takes His Game Off-Campus (But It’s Still His Game) →
By David Burn
Associated Press: If you live in New Jersey, Virginia or Nevada and want to see the new Steven Soderbergh film Bubble in a theater, pack your bags. It won't be showing in those or more than a dozen other states. The country's largest theater chains are snubbing the film because they object to it being sold on DVD and shown on cable TV the same day it debuts in a handful of theaters owned by the same company that …
Continue Reading about Cuban And Wagner Disrupt Movie Channel →
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