Omnicom To Pitch Against Omnicom, Omnicom, And Omnicom

Adweek reports on the finalists for Frito-Lay’s Doritos account.

Four Omnicom Group agencies have made presentations to Frito-Lay in a review of the company’s estimated $30 million-plus Doritos account, according to sources.
A decision is expected within a month, sources said.
Incumbent BBDO in New York is defending against DDB in Chicago, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco, sources said.

These are four divisions of the same company competing against each other and it’s a waste of resources. I will never, ever understand this. As an Omnicom shareholder, I’m glad they’re keeping the account, but not happy about all the wasted money and time spent on presentations.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.