Adweek reports on the finalists for Frito-Lay’s Doritos account.
Four Omnicom Group agencies have made presentations to Frito-Lay in a review of the company’s estimated $30 million-plus Doritos account, according to sources.
A decision is expected within a month, sources said.
Incumbent BBDO in New York is defending against DDB in Chicago, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco, sources said.
These are four divisions of the same company competing against each other and it’s a waste of resources. I will never, ever understand this. As an Omnicom shareholder, I’m glad they’re keeping the account, but not happy about all the wasted money and time spent on presentations.
Just thank your lucky stars you’re not an Interpublic shareholder like me.
Danny, I don’t get this either. Being these are all solid, smart shops, I get the feeling Doritos is forcing the game to play this way.
I’ll never understand competing brands that serve the same master. I mean, look how well it’s worked for GM.
True