Random Culture doesn't think too highly of Ad Age's new let's-jump-on-the-podwagon cast. I'd love to be able to post here about someone doing podcasting right, but the bad ones keep popping up. Advertising Age is not an exception. They've launched a podcast called "Why it Matters", and I have to say, I'm let down by the quality of it. The sound is pretty atrocious, and it makes the podcast come off as a very amateur …
There’s Money In Buzz
News.com: BzzAgent, one of the world's leading word-of-mouth marketing firms, said Friday that it closed a $13.75 million series-B round of funding. The marketing company, which has clients such as Anheuser-Busch, Cadbury Schweppes, Ralph Lauren and Levi's Dockers, uses what it calls buzz-marketing strategies to build consumer interest in products. Buzz marketing is unlike traditional marketing, the company said, …
The Mashup Is The Message
NYT: For decades, nearly every gathering of media or technology executives has defined the future in a single word: convergence. What exactly was converging remained in dispute, but most saw some combination of television, computers and an intelligent network that would give consumers much more control. For once, the visionaries were right. Video is popping up on cellphones, iPods, TiVo's and Web sites. And as for …
Time Goes Golfing
Ad Age: Continuing its efforts to expand online, Time Inc. today said it has bought the Web site Golf.com and the company that operates it, SirenServ. Terms were undisclosed. The move comes two weeks after Time Inc. united the Web sites of four magazines -- Fortune, Fortune Small Business, Business 2.0 and Money -- at CNNMoney.com in a bid to aggregate a larger mass of readers to offer advertisers. Time Inc. already …
They Do Great Work And The Perks Aren’t Bad Either
Chicago agency, Hadrian's Wall, is blogging. The entire staff of Hadrian's Wall is in Rome for a week, celebrating the shop's five-year anniversary. I don't know which item is bigger news. The latter, I suppose. …
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Putting Beer In The Cooler
Wharton: Can an industry that has spent a fortune on TV ads featuring mud wrestlers and talking frogs suddenly change its stripes to appeal to the wine-and-cheese, single-malt Scotch crowd? The makers of Budweiser and other brands of beer hope so. Frits van Paasschen, president and chief executive of Coors Brewing, told Knowledge@Wharton that his company supports an industry effort to enhance the beer category. "We …
SEO Humor Cracks Me Up
I bet you didn't know there was such a thing as search engine optimization (seo) humor. Surprise! There is. Yesterday, Steve Rubel said he was going to stop using Yahoo, because a senior executive there claimed Yahoo was content being number two in search, behind Google. Rubel only searches with winners. sem | antics picked up on this Rubelian revelation, and then delivered these nuggets to the …
Be Your Own Boss And Eat Free Subs For Life
Quizno's is 25. To commemorate our 25th Anniversary, we’re making it possible for 12 lucky people to achieve their own American dream by winning their very own Quiznos restaurant. Throughout 2006, there will be a variety of ways to vie for one of the restaurants, so keep checking quiznos25.com for new ways to win! …
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Sex Sells
USA TODAY: Sex.com, long coveted as potentially one of the most lucrative sites on the Web because of its catchy name, has been sold for about $12 million in cash and stock, a source familiar with the deal told Reuters on Monday. Escom, a group of anonymous buyers, said in a statement it had acquired the Web address Sex.com from Gary Kremen, chief executive of Grant Media and the founder of Match.com. Terms of the …
Heine Sounds Good
Ecast: Heineken, kicks-off their second nationwide advertising campaign on Internet jukeboxes throughout the United States via Ecast’s on-premise, interactive jukebox network. The campaign, which supports the 48th annual GRAMMY® Awards, will run on over 4400 broadband-enabled jukeboxes in bars and taverns throughout the country until Feb. 15th. The campaign features a Heineken micro-site, downloadable collections of …
