If It Matters, Do It Right

Random Culture doesn’t think too highly of Ad Age’s new let’s-jump-on-the-podwagon cast.

I’d love to be able to post here about someone doing podcasting right, but the bad ones keep popping up. Advertising Age is not an exception.
They’ve launched a podcast called “Why it Matters”, and I have to say, I’m let down by the quality of it. The sound is pretty atrocious, and it makes the podcast come off as a very amateur endeavor. Come on AdAge, pony up for a good microphone!
It just launched, so we can’t tell how often it’s updated, but the format appears to be a guest/host format with each episode around 10 minutes or so. If they improved the sound quality, I might actually listen to it.
You can check it out in iTunes. I’d post a link to the podcast on their site, but AdAge doesn’t want anyone to access their content, since they put a subscription wall around everything.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.