Heine Sounds Good

Ecast: Heineken, kicks-off their second nationwide advertising campaign on Internet jukeboxes throughout the United States via Ecast’s on-premise, interactive jukebox network. The campaign, which supports the 48th annual GRAMMY® Awards, will run on over 4400 broadband-enabled jukeboxes in bars and taverns throughout the country until Feb. 15th.
The campaign features a Heineken micro-site, downloadable collections of music on Ecast-jukeboxes by Grammy-winning artists, and a Heineken-branded trivia game.
“Advertising on the Ecast network allows us to reach an engaged audience at point-of-sale and strengthens Heineken’s identity with music enthusiasts,” said Mike McCann, Director Integrated Marketing, Promotions and Sponsorships at Heineken USA. “We have already had success—the beta launch in select markets already secured response rates in excess of 14 percent, which is quite high.”
Chris Scott, Senior Director of Advertising at Ecast, said, “Heineken is definitely ahead of the curve when it comes to on-premise, new media applications.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.