Ad Age: Continuing its efforts to expand online, Time Inc. today said it has bought the Web site Golf.com and the company that operates it, SirenServ. Terms were undisclosed.
The move comes two weeks after Time Inc. united the Web sites of four magazines — Fortune, Fortune Small Business, Business 2.0 and Money — at CNNMoney.com in a bid to aggregate a larger mass of readers to offer advertisers.
Time Inc. already operates Golfonline.com, which is Golf Magazine’s Web site, and the Golf Plus section of SI.com; the company has not yet decided how those sites will collaborate with Golf.com.
Golf.com, which offers professional golf news and content for recreational players, has an average of 1.3 million unique monthly visitors.
