To promote the new Titanic Exhibit at the Denver Museum of Nature and Science, personal flotation devices were placed on public statues in the and around the city of Denver, Colorado. I'm not sure how I feel about toying with art for the sake of commerce. How about you? Are you cool with it? [via Guerrilla Marketing defined] …
This Is The Life
Chivas recently launched This Is the Life on MSN.com. The web "channel" shows affluent young Chivas enthusiasts cooking gourmet meals on 50-foot yachts, boutiquing, golfing and learning about hand-rolled cigars. The site also features footage from concerts at Chivas-sponsored concerts, as well as video auditions from couples hoping to land a $200,000-a-year gig as global Chivas-brand ambassadors. Unlike Bud.TV, …
Does The Public Relations Industry Have A PR Problem?
You just have to read this one for yourself. Legendary PR guy Howard J. Rubinstein, writing in the Huffington Post: In fact, if I've learned anything over the course of my 53 years in the business, it's that the most important tool any PR pro has is his or her reputation for personal ethics and integrity, qualities that are -- paradoxically -- too seldom associated with the public's perception of the industry. If the …
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Oh Say Can You See?
For those concerned with Brand America, this L.A. Times story will reveal just how tarnished the nation's image is. A survey carried out in June by Harris Research for the Financial Times shows that 32% of respondents in five European countries regard the United States as a bigger threat than any other state. In the U.S. itself, North Korea and Iran are seen as the biggest risks. However, the youngest American …
Manufacturing Goodness By The Beach
Ad Age reports that five Crispin Porter & Bogusky staffers have left the shop for greener pastures. Their fledgling agency will be called Goodness Mfg. with offices in Venice, Calif., just blocks from the office Crispin opened (and later shuttered) in the 1990s. Goodness Mfg. has no clients yet, but the agency is open to "any account that pays the bills," said creative director Tom Adams. Crispin's Chief Creative …
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Design Skills Needed
Bruce Nussbaum, assistant managing editor at BusinessWeek, gave a speech on innovation and design at Royal College of Art in London recently. Here's one of the ideas he offered: Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest way. If you are in the myth-making business, you don’t need design. You need a great ad …
New Belgium Finds Its Folly And Asks You To Do The Same
"I say, follow your bliss and don't be afraid, and doors will open where you didn't know they were going to be." - Joseph Campbell New Belgium Brewing of Fort Collins, CO has reissued a classic motivational line--Follow Your Bliss--uttered by Joseph Campbell to self-realized persons everywhere. The brewer's twist is Follow Your Folly. According to this stray PDF found on e-BusinessEthics.com, the line wasn't a hit …
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Thoroughly Distressing
Here's some copy from the Attus Apparel website, used to differentiate their product offerings from the rest. Your typical polo’s have little animals, crests, etc. embroidered on the chest that serves as nothing more than an advertising tool for the clothing co, and also serves as a status symbol for the wearer. We came up with a polo shirt designed to allow you to advertise for yourself, your mood, your interests. A …
