USA TODAY: A judge has ordered PepsiCo Inc. and its advertising company to pay $250,000 to the 1950s doo-wop band The Flamingos for using their recording, "I Only Have Eyes For You" in a commercial without permission. A federal judge in Chicago on Friday upheld an arbitrator's decision in favor of the two surviving members of The Flamingos, Terry Johnson and Tommy Hunt, and the estates of the deceased members. A …
Our Food Is Fresh. Bobby Flay Is Spoiled.
NYT: The specialty grocer Trader Joe's is coming to Manhattan in a few months, but will not be advertising its opening. Instead, the company that has inspired cult loyalty by offering low prices on fresh produce, packaged and frozen foods will stick to its bare-bones marketing approach: sending direct-mail flyers to residents in the neighborhood. (In this case, the first Trader Joe's in New York City will open on …
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That’s Interesting But Where’s Our Product?
In the current issue of Business Week, the magazine explores the firing of William Perez by Phil Knight at Nike, in an article titled, "Inside the Coup at Nike." AdPulp readers may be particularly interested in the following paragraph. Perez, who came from a consumer-product marketing background, says he sometimes wondered if Nike's famously creative, irreverent advertising was actually conveying relevant messages …
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Indy Racing To Get Its Ass Kissed
It comes as no surprise that a business full of clowns would add one more to its big top. Scratch that. What you are about to read is shocking! Bassist Gene Simmons is a marketing genius. He turned the 1970s hair band Kiss into an almost $1 billion enterprise by licensing the band's name and looks to everything from credit cards to a Kiss-opoly board game. Coming soon: a Kiss Babies cartoon, Kiss Broadway plays, a …
A Fresh Dose Of Attitude
Dillon Snyder has attitude--the kind it takes to get a great job in this business. I am a copywriter, which means, once you edit out all the fluff, I fill in the blanks. Simply put, blanks are what separate brands from the smiling faces of the general public. Using words, big ideas, strong concepts, green ink, and on occasion a bar napkin or two I fill in these blanks. Once filled, brands and people are united and …
Power Is Nothing Without Control…Look For The Video In March
International Herald Tribune: Want to catch the new film starring John Malkovich and Naomi Campbell? You will have to log on to the Internet. And perhaps "film" isn't quite the right word: The American actor and the British model star in a 10-minute video commissioned by Pirelli, the Italian tire maker, which plans to post it in March on a specially created Web site, where it will become the feature presentation in a …
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WSJ To Humanize
NYT: Move over, People magazine. The Wall Street Journal is invading your turf. Yes, the business newspaper in the gray flannel suit is emphasizing its human side. Starting today, The Journal is expanding its coverage of people and running a comprehensive index of all the people who are mentioned significantly in that day's newspaper. "People like to read about people," said Paul E. Steiger, managing editor of The …
Holland Puts The New PR Machine To Work
According to Bloggers In Amsterdam, The Netherlands Board of Tourism & Conventions is sending 26 bloggers to Amsterdam for five nights at the Lloyd Hotel or the Grand Hotel Krasnapolsky -- both five star hotels near the center of the city. No blogging about the trip will be required. In exchange for the trip each blogger will [a] be interviewed about the trip (the Dutch Tourism Board may be using this for …
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George Parker Gets His 15
George Parker of Adscam will be a guest on NBC's "The Today Show" tomorrow. The segment is being shot today in Boise and onlined to New York in time for Tuesday morning's program. If this PR opportunity doesn't rocket him to victory in Ad-Rag's Battle of the Ad Blogs, then I don't know...I may begin to question TV's effectiveness. …
Fashion Establishment Threatened By Model Who Builds Her Own Brand
Blogger and podcaster, Anina, who also happens to be a top fashion model based in Paris, has been told by Slides to drop the tech stuff or find another agency. they say that fashion and technology do not go together. they say,that i can not do both things and that i must choose to either be a model, or do the tech stuff. they say i will not find an agency in paris who will accept for me to do the both. and so i have …
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