Oh Say Can You See?

For those concerned with Brand America, this L.A. Times story will reveal just how tarnished the nation’s image is.

A survey carried out in June by Harris Research for the Financial Times shows that 32% of respondents in five European countries regard the United States as a bigger threat than any other state.
In the U.S. itself, North Korea and Iran are seen as the biggest risks. However, the youngest American respondents share the Europeans’ view that the United States is the biggest threat, with 35% of American 16- to 24-year-olds identifying their own country as the chief danger to stability.
Inhabitants of Spain are most concerned about the U.S., with 46% of respondents naming America as the biggest threat.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.