Ad Age reports that five Crispin Porter & Bogusky staffers have left the shop for greener pastures. Their fledgling agency will be called Goodness Mfg. with offices in Venice, Calif., just blocks from the office Crispin opened (and later shuttered) in the 1990s.
Goodness Mfg. has no clients yet, but the agency is open to “any account that pays the bills,” said creative director Tom Adams.
Crispin’s Chief Creative Officer Alex Bogusky said the losses were not serious, especially given the agency’s size. “It’s not that big a deal — I don’t think if I left it’s that big a deal,” he said. “Once the culture is established, and healthy, that’s what makes it work,” Mr. Bogusky added. “I’m happy for them. I’ll miss those guys — but I don’t dislike change.”
