Manufacturing Goodness By The Beach

Ad Age reports that five Crispin Porter & Bogusky staffers have left the shop for greener pastures. Their fledgling agency will be called Goodness Mfg. with offices in Venice, Calif., just blocks from the office Crispin opened (and later shuttered) in the 1990s.
Goodness Mfg. has no clients yet, but the agency is open to “any account that pays the bills,” said creative director Tom Adams.
Crispin’s Chief Creative Officer Alex Bogusky said the losses were not serious, especially given the agency’s size. “It’s not that big a deal — I don’t think if I left it’s that big a deal,” he said. “Once the culture is established, and healthy, that’s what makes it work,” Mr. Bogusky added. “I’m happy for them. I’ll miss those guys — but I don’t dislike change.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.