We all have our favorite agencies and ad peeps. Butler Shine and Stern has occupied a spot atop my list for many years. I could list the reasons why, but I'll offer a rather simple one at the moment—they had the wisdom to locate in Sausalito. From creative places come big ideas... One of their latest is the production of a conference. Influx Ideas Conference will be held at the Golden Gate Club in San Francisco on …
Consumer Resistance Mounts
Do you need proof that 99.9% of the ads currently in circulation suck? If you do need such evidence, Associated Press has it. Consumers put away their wallets in June, sending retail sales crashing by the sharpest amount in nearly two years. The Commerce Department reported today that retail sales fell by 0.9 percent last month, the biggest drop since August 2005. Demand for autos, furniture and building supplies all …
Optimus Pitches In
Chicago post-production house, Optimus, is lending a hand this weekend at Pitchfork's Music Festvial, which starts today in Union Park. According to Sun Times ad columnist, Lewis Lazare, Optimus' Joel Anderson is buddies with one of the Pitchfork fest organizers. Anderson and his Optimus partner Jan Maitland produced animated videos that will introduce several of the key acts--Sonic Youth, Cat Power, Of Montreal and …
The Challenges Of Being A Cause Marketing Professional
Over at The Huffington Post, Jake Brewer, Director of Partnerships for Idealist.org, makes the case for the skills of nonprofit marketing professionals. Professionals who make the decision to work in the nonprofit sector are often seen by their corporate counterparts as "nice folks who can't cut it in the real business world." The funny thing about that myth is many Directors and VPs of Marketing for nonprofits left …
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The Entreprenurial Gene Exposed
photo by Darcy Padilla Wired Magazine contributing editor Fred Vogelstein spent some time with Michael Arrington of TechCrunch. The result is a splendid look at one of the top bloggers in the universe. Arrington has turned his passion into a tidy business. Revenue from advertising, job listings, and sponsorships now totals about $200,000 a month. He says he could have sold the operation last fall to a media company …
Bosses Aren’t “Friends”
[via The Wall Street Journal] …
Vegan CEO Of Kind Company Has Alternate Identity Online
Catharine P. Taylor left Adweek a few months ago but she is still churning out the ad news of the day, now on a Blogger site called Adverganza. In her latest offering she scolds Whole Foods Market CEO, John Mackey, for posting anonymously on chat boards about his company. She calls his actions "a crime against his brand." According to the New York Times story, Mackey used the pseudonym Rahodeb — a variation of …
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Learn To Learn On The Fly
David Armano is VP of Experience Design with interactive services firm Critical Mass. He prepared a presentation on breaking down workplace silos to deliver internally in Toronto this week. Here's how he describes his deck: The changes that we are all feeling in the workplace and within our industries are requiring us to think and work slightly differently. We can no longer afford to over-analyze our challenges. We …
