Learn To Learn On The Fly

David Armano is VP of Experience Design with interactive services firm Critical Mass. He prepared a presentation on breaking down workplace silos to deliver internally in Toronto this week.
Here’s how he describes his deck:

The changes that we are all feeling in the workplace and within our industries are requiring us to think and work slightly differently. We can no longer afford to over-analyze our challenges. We must try to get things launched—learn from these experiences and refine. We must define ourselves and what we do more broadly while retaining the potency of our our crafts. It’s about going from left brain to right brain and ending up on “light brain”. We must become “fuzzy”.

This is particularly true for companies that build and manage web properties. The web is not static, it evolves as we evolve, each and every day. It seems obvious but it’s not. Clients and agency personnel alike spend months on end preparing to launch, when what they need to do is launch now and then spend every day making the site better.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.