Optimus Pitches In

Chicago post-production house, Optimus, is lending a hand this weekend at Pitchfork’s Music Festvial, which starts today in Union Park.
According to Sun Times ad columnist, Lewis Lazare, Optimus’ Joel Anderson is buddies with one of the Pitchfork fest organizers.
Anderson and his Optimus partner Jan Maitland produced animated videos that will introduce several of the key acts–Sonic Youth, Cat Power, Of Montreal and Klaxons, to name a few. Optimus staffers also created a different set of animated images for the bands that will be used online.
In addition, a team of 35 Optimus staffers will be in charge of six video cameras set up at the festival to tape each band’s performance. Within four to six hours after each band’s gig, a professionally produced video from that performance will be posted on Pitchfork’s event Web site.
In case you’re wondering just how indie this festival is, see Pitchfork’s Sponsor’s Page.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.