During this morning's commute some AdPulp fodder emerged from the car radio. NPR's Elizabeth Blair interviewed Reed Collins, a creative director at Leo Burnett about the transformation of a dozen 7-Elevens into Kwik-E Marts--a stunt meant to promote The Simpons Movie. Collins loves the move, in part because it was his team's idea. Collins says Burnett presented the concept to receptive managers at 20th Century Fox, …
Not A Black Turtleneck In Sight
Did you know that Brand Flakes for Breakfast and Make the Logo Bigger are related? Yep. And not just that, they've leased an innocent van, covered it in Plaid and are now en route to Dallas, TX via New England. Strange, I know. …
Louisiana Auto Ad Agency Fined $5 million by Georgia
The state of Georgia, which has always seemed a little lax in the regulatory area, continues to go after deceptive auto advertising. From The Atlanta Journal-Constitution: The Governor's Office of Consumer Affairs announced fines of $1.66 million apiece against Smart Automotive Group and its owners, Michael Burst and Ben Burst, charging them with violating the Fair Business Practices Act. State officials say the fine …
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Does Your Brand Have Mudflaps?
By now all the hype about the value of "online conversations" has reached the corner offices and executive suites of the world's top marketers (some bookshevles may even sport a ragged copy of The Cluetrain Manifesto), but sadly the dark side of this new communications model has also reared its ugly head more than once. BusinessWeek takes a look: The venom of crowds isn't new. Ancient Rome was smothered in graffiti. …
Coke Reigns Supreme
According to The Wall Street Journal (paid sub. req.), Coca-Cola Co. topped the list of Harris Interactive's annual poll of "best brands" for the first time, as Sony Corp. slipped from the top spot, where it sat for seven straight years. Coca-Cola Sony Toyota Dell Ford Kraft Foods Pepsi Cola Microsoft Apple Honda To compile the list, Harris surveyed 2,372 adults online, asking them to consider the brands of …
Coming To An Agency Near You: The Four-Headed Creative
Anne Benvenuto is executive vice president of strategic services at R/GA. In the May 2007 issue of Admap Magazine she wrote an article called "Planning: the challenge of complexity" which introduces her concept of the creative hydra and other new media challenges. The creative hydra was born when a few new roles were grafted on to the traditional copywriter-art director team to help conceive programmes and …
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Crackle Paves The Path To Hollywood
The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction. Now known as Crackle, the Sausalito-based startup will function as a Sony Pictures-backed online talent studio. The hope is that in between Hollywood and YouTube, there is an opportunity to bring together nascent actors and film-makers and turn them into tomorrow’s …
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Mad Men: Coming Thursday
Once upon a time, advertising was glamorous hucksterism...for white people in suits living the dream on Madison Avenue, growing fat on three-martini lunches and TV media commissions. From the AMC website: Mad Men is AMC's provocative new original series from writer and executive producer Matthew Weiner of The Sopranos. Set in 1960 New York, Mad Men pulls the viewer into an unexpected new world - the high-powered and …
