Crackle Paves The Path To Hollywood

The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction.
Now known as Crackle, the Sausalito-based startup will function as a Sony Pictures-backed online talent studio.
The hope is that in between Hollywood and YouTube, there is an opportunity to bring together nascent actors and film-makers and turn them into tomorrow’s silver-screen stars.
Crackle is also promising higher production values in effort to distinguish itself from the grainy vids found on YouTube and other video sites.
[via VentureBeat]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.