Coke Reigns Supreme

According to The Wall Street Journal (paid sub. req.), Coca-Cola Co. topped the list of Harris Interactive’s annual poll of “best brands” for the first time, as Sony Corp. slipped from the top spot, where it sat for seven straight years.

  • Coca-Cola
  • Sony
  • Toyota
  • Dell
  • Ford
  • Kraft Foods
  • Pepsi Cola
  • Microsoft
  • Apple
  • Honda

To compile the list, Harris surveyed 2,372 adults online, asking them to consider the brands of products and services they were familiar with and name the three they considered the best. Respondents weren’t read or shown a list of brand names, Harris says.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.