During this morning’s commute some AdPulp fodder emerged from the car radio.
NPR’s Elizabeth Blair interviewed Reed Collins, a creative director at Leo Burnett about the transformation of a dozen 7-Elevens into Kwik-E Marts–a stunt meant to promote The Simpons Movie. Collins loves the move, in part because it was his team’s idea. Collins says Burnett presented the concept to receptive managers at 20th Century Fox, 7-Eleven and Simpons’ creator Matt Groening. He adds that the idea eventually lost steam over several months.
Sadly, 7-Eleven and 20th Century Fox have their own version of events. A studio spokesperson said Collins’ claim is “ridiculous” and that the idea was already in the works.
Omnicom’s Fresh Works–a virtual agency made up of teams from Tracy Locke, TPN, Dieste Harmel & Partners and The Integer Group–is AOR on the 7-Eleven business.