Ask Apu

During this morning’s commute some AdPulp fodder emerged from the car radio.
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NPR’s Elizabeth Blair interviewed Reed Collins, a creative director at Leo Burnett about the transformation of a dozen 7-Elevens into Kwik-E Marts–a stunt meant to promote The Simpons Movie. Collins loves the move, in part because it was his team’s idea. Collins says Burnett presented the concept to receptive managers at 20th Century Fox, 7-Eleven and Simpons’ creator Matt Groening. He adds that the idea eventually lost steam over several months.
Sadly, 7-Eleven and 20th Century Fox have their own version of events. A studio spokesperson said Collins’ claim is “ridiculous” and that the idea was already in the works.
Omnicom’s Fresh Works–a virtual agency made up of teams from Tracy Locke, TPN, Dieste Harmel & Partners and The Integer Group–is AOR on the 7-Eleven business.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.