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More Random Notes From The Account Planning Conference
There are only two types of Account Planners in America: Forty-something Brits and Twenty-something Americans. That's it. I'm not sure if that bodes well for the future of Account Planning, because those British accents can really give any presentation an aura of legitimacy. This whole conference is awash in...greenwashing. From carbon-neutral ad agency networks and Gore worshipping to a presentation by the Method …
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Planners Planning To Use Blogs To Plan Their Plans
Today at the Account Planning Conference, Aki Spicer from the Fallon Planning Blog and Ed Cotton from Butler Shine & Stern's Influx Insights led an interesting discussion entitled "Blogging the Agency," encouraging Account Planners to start blogs, use the blogosphere to find unique voices and encourage clients to take advantage of blogs and social networks. But the most interesting thing I thought was meshly.com, a …
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Why Doesn’t Dennis’ Brand of Common Sense Sell?
Editors Can Star
The American Society for Magazine Editors is whacked. According to Folio, the trade association is bent out of shape because XXL editor-in-chief Elliott Wilson appears in a Roccawear ad on his magazine's back cover. “No person on an editorial staff should ever be involved in producing or participating in advertising,” says ASME executive director Marlene Kahan. “[The XXL ad] appears to be a violation of ASME …
Same Cake Asked To Feed More Mouths
Disruptive upstarts in the online media sphere have Time Warner-types on the run. The New York Post has more: Analysts and ad execs say established Internet sites - namely, the big portals and large content providers - are starting to feel the pinch after years of charging top dollar for space on their sites. The pricing pressure is apparent in AOL's most recent results, in which ad growth slowed to 16 percent from …
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Rovebot Becomes Walking Ad
[via Valleywag] …
Content Just Wants To Be Free (Even When It Belongs to The Gray Lady)
According to The New York Post, New York Times executives - including publisher Arthur Sulzberger Jr. - made the decision to end the paper's subscription-only TimesSelect service. While other online publications were abandoning subscriptions, the Times took the opposite approach in 2005 and began charging for access to well-known writers, including Maureen Dowd, Frank Rich and Thomas L. Friedman. The decision, which …
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