Advertising News and Know-How
It's really too bad that Dr. Paul Springer, the author of Ads To Icons: How Advertising Succeeds in a Multimedia Age got saddled with, or settled for, a horrible looking book cover and a completely misleading title. Because you can really learn a lot from his book. If you're like me, you've watched all the new media/viral/buzz/web-based/experiential ad campaigns get lots of fawning press and attention without a lot …
Continue Reading about Ads To Icons: A Great Book But A Misleading Title →
By David Burn
Are you a Virgin American? Apparently they're quite the quirky lot. Sean Gannan at Anomaly says, "Despite being a diverse and distinctive group of folks they can, impresario and idealist alike, find things to agree on - be it spectacular shoes, the relative merits of onboard plugs, or a celebratory bag of potato chips." …
Continue Reading about Agreeable Fliers Found In Virgin Airspace →
By David Burn
Starting next week, labels touting the new prime-time lineup from CBS will appear on packaging and containers available at supermarket deli counters. So your half pound of sliced honey ham could bear a label that tells you to be sure to tune in for CBS shows such as "Viva Laughlin," "Cane" or "Two and a Half Men." "We do like the supermarkets as a place" to promote programs, said George Schweitzer, president, CBS …
By David Burn
Click to compete. …
Continue Reading about Copy Contest In The Travel Category →
By David Burn
[via The New York Times] …
Continue Reading about But Jeff and Rich, There’s No Car In This Ad →
By David Burn
For the first time, Bugs Bunny and dozens of his animated companions at Time Warner Inc.'s Warner Bros. unit will be housed together on a single internet portal. The new Web site, dubbed T-Works, for "Toon Works," is scheduled to go live in April. It is the latest effort by a major Hollywood studio to control distribution of its content while simultaneously playing catch-up to established social-networking sites …
The news of Apple's iPhone price drop and subsequent mea culpa from Steve Jobs brought out a legion of naysayers, including one on this board who called buying a product on its launch day an "idiot tax." "Idiot tax"? Well, speaking as a genuine, stood-in-line-for-2-hours idiot, I wish more folks in corporate America would do what Steve Jobs did and try to make amends when they screw up. I hope all the "let's have a …
By David Burn
Apple surprised some people yesterday by slashing the price on its iPhone by $200. The 8 gig model will now sell for $399, making it far more attractive to a wider group of mobile users. Steve Jobs also said Apple will stop selling the 4 gig model, as most consumers are opting for the device with more storage capacity. new iPod Touch In other Apple news, the iPod is looking more like the iPhone with a new touch …
Continue Reading about Okay, Now It’s Time To Buy An iPhone →
All episodes of Ad Chatter are now available on Buzzsprout \ Apple Podcasts \ Spotify \ Stitcher \ Amazon Music \ Google Podcasts \ iHeartRadio
“I love Adpulp, man! The analysis is awesome.” -Ian Schafer
