The Wall Street Journal looks at Columbus, Ohio's favorite lingerie maker. Sharen Jester Turney, president and chief executive of the chain, told the paper that new yoga pants, sports bras and other athletic clothes could soon become a major portion of the retailer's business. …
How Harley Rolls
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Spending Shortfalls Leave Digital Strategies Dragging
Adweek senior writer Joan Voight spoke with Tom Bedecarré, CEO of AKQA in San Francisco. Mostly the interview is about advertising in China, but here's some of what Bedecarré, 51, says about the need for a digital champion on the client side who can marshall the funds needed to run a vigorous interactive program: If you are a consumer product company and your digital budget is less than 15 percent of the total …
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Taking The High Road With Clearview
Joshua Yaffa, writing for the NYT Magazine, examines the ongoing transition from Highway Gothic to Clearview on the nation's highway signs. Looking at a sign in Clearview after reading one in Highway Gothic is like putting on a new pair of reading glasses: there’s a sudden lightness, a noticeable crispness to the letters," he writes. Then he provides some background on why fonts matter as much as they do: Less than …
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A Conference Call-Out
I admit I enjoyed the 4A's Account Planning Conference. Of course, not being a planner and having never attended an advertising-type conference, I have no frame of reference. Plus I flew on a frequent flyer ticket and went to Monterey afterward on vacation, so perhaps I was in the right frame of mind. Piers Fawkes, however, wasn't so kind: ‘Scuse the French, but the whole show was effing appalling. How shall we …
Make Room For Another Anomaly
image courtesy of Flckr member, Johnny Vulcan Anomaly is proving to be one of the more interesting new agencies to emerge in years. They're game changers. So it's not surprising, although it is, to learn about the launch of Another Anomaly, a stand-alone business from Anomaly legally, financially and physically. "This philosophy to our growth confronts the reality that in most of the communications industry, scale …
IPG Invests In Mobile
An ansible is a hypothetical machine, capable of superluminal communication, and used as a plot device in science fiction literature. It's also the name of a new mobile marketing firm owned by Interpublic Group of Cos. According to Ad Age, Ansible is a joint venture with Velti, a mobile-technology company. Larry Harris, formerly exec VP-director of integrated marketing, DraftFCB, will lead the New York-based …